Stüssy

Stüssy, pronounced "stoo-see", was established in the early 1980s in Laguna Beach, California, by Shawn Stussy. Originally a local surfboard shaper, Stussy began scrawling his surname with a distinctive signature on his handcrafted surfboards, which eventually translated into the logo for the emerging clothing line. Transitioning from surfboards to apparel, Stüssy’s creations fused surf culture with an emerging streetwear aesthetic, producing a unique blend that captivated various subcultures. The brand cleverly navigated through the worlds of surf, skate, hip-hop, and club scenes, emerging not just as a brand but as a lifestyle embraced by a diverse collective known as the "International Stüssy Tribe." Stüssy’s innovative designs, premium quality, and ability to organically entwine with various subcultures enabled it to evolve from a local brand into a global phenomenon. With its timeless logo and trend-transcending pieces, Stüssy holds an esteemed spot in the fashion world, widely recognized as one of the original streetwear brands that shaped and defined street fashion.